The Cost-Benefit Matrix of the Restaurant Industry

The cost-benefit matrix can be used to analyze an industry and the position of different firms in that industry. The industry I have chosen to study this concept is the restaurant industry. At the low end of the industry in terms of cost are quick service restaurants. They require little effort to find and most consumers do not expend much effort on the purchase decision. The product costs are low. Within this category it is easy to find example of low benefit outlets and ones with higher benefit. A low benefit outlet would be a fast food restaurant whose food is neither particularly appetizing or healthy lets pick on Arbys but there are a lot of contenders. Such a competitor needs to do two things in order to compete. The first is that it needs to have a very low cost, and the second is that it needs to make the purchase decision as easy as possible, perhaps by having more locations so that consumers never need to travel to go there. McDonalds and Subway have adopted these strategie s in order to compete as low-cost/low-benefit players. Some low cost providers seek to differentiate themselves with a higher quality of offering. Thus, these companies deliver more benefits to their customers than most of their competitors. An example would be Five Guys Burger Fries, which consistently ranks higher than its competition in terms of food quality and customer satisfaction (Marketforce, 2012). The survey notes that Five Guys does not win in terms of value, but rather that itShow MoreRelatedEssay on Burger King External Analysis1669 Words   |  7 Pages3. Forces Driving Industry Competition: 1. Determinates of entry. 1. Economies of scale. 2. Product differentiation. 3. Capital requirements. 4. Cost advantages. 2. Determinates of Supplier Power. 1. Switching cost of suppliers. 2. Impact of inputs on cost or differentiation. 3. Determinates of Buyer Power. 1. Bargaining leverage. a. 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William Shakespeare s Macbeth - The Ultimate Chase

Ambition in Macbeth: The Ultimate Chase Written in 1606 for King James I of England, Macbeth, a tragic play by William Shakespeare, introduces a new perspective on a series of events that took place in history through its modified plot (Marotous, 2011). The protagonist, Macbeth, portrayed initially as a devoted kinsman grows to become malicious following the revelation of the prophecies. Fueled by the objective of acquiring the throne, he assassinates the monarch of Scotland, thereby disrupting the Great Chain of Being (Marotous, 2011). As Macbeth’s guilt gnaws at his conscious mind, coupled with his false sense of security, he is ultimately brought to his downfall as a sovereign. Alongside, Macbeth’s pursuit of acquiring and maintaining his identity as king, Shakespeare uses three elements of fiction, specifically, characters, literary devices and, the plot, to reveal the theme of ambition. To begin with, Macduff, Lady Macbeth and Banquo, were all characters in the play that had a strong desire to achieve th eir goals, regardless of the obstacles that impeded their progressions. Although Macduff’s initial intention was to put an end to the reign of the tyrant, he alters his motives when faced the hurdle of the death of his loved ones. He no longer wants to just bring justice to the people of Scotland, but personally kill Macbeth at all costs, â€Å"If thou be’st slain and with no stroke of mine/†¦my sword/I sheath†¦ undeeded (V. vii, 20, 24-25).† When confronting

Cigarettes and Their Destruction of the Brain Essay Example For Students

Cigarettes and Their Destruction of the Brain Essay Smokers generally feel more comfortable after that especially importantfirst cigarette of the day. Within just a few seconds of lighting up, smokingactivates mind-altering changes. Smokers are well aware of the long-term risksof their habit: such as lung cancer, heart disease, emphysema, and other deadlyillnesses. However, smokers are attracted by the immediate effects of smoking:a stimulant that makes them seem to feel more alert, clearheaded and able tofocus on work. Smoking however, does not really have these effects; what thesmoker perceives is an illusion. Nicotine begins to act on brain cells withinten seconds of inhalation, fitting into keyholes on the surface of the brain;the same keyholes as acetylcholine(an important neurotransmitter), andmimicking epinephrine and norepinephrine, giving the smoker a rush, orstimulation. Within 30 minutes, smokers feel their energy begin to decline, asthe ingested nicotine is reduced. This process continues, as the smokersattention becomes i ncreasingly focused on cigarettes. Nicotine causes smokersbrain cells to grow more nicotinic receptors than normal; therefore, the brainmay function normally despite the irregular amount of acetylcholine-likechemical acting upon it. The brain is reshaped: the smoker feels normal withnicotine in his system, and abnormal without it. A series of tests wereconducted on nonsmokers, active smokers, and deprived smokers. The activesmokers were given a cigarette before each test, while the deprived smokerswere not allowed cigarettes before tests. The tests started simply, and then moved towards more complex problems. In the first test, subjects sat in front of a computer screen and pressed thespace bar when a target letter, among 96, was recognized: smokers, deprivedsmokers, and nonsmokers, performed equally well. The next test involvedscanning sequences of 20 identical letters and as one of the letters wastransformed into a different one, responding with the space bar. Nonsmokersresponded fastest, and active smokers were faster than those who were deprivedfrom smoking. In the third test, subjects were required to memorize a sequenceof letters or numbers, and to respond when they observed the sequence amongflashed groupings on the screen. The purpose of this experiment was to testshort-term memory: nonsmokers again ranked highest, however, deprived smokersdefeated the active smokers. Subjects were required to read a passage and thenanswer questions about it in the fourth test. Nonsmokers remembered 19 percentmore of the most important information than active smokers, and deprived smokersbested th eir counterparts who had smoked a cigarette just before testing. Active smokers tended not only to have poorer memories but also had troubledifferentiating important from trivial details. In the final experiment, acomputer-generated driving simulator(much like a video game) was used to testthe subjects, who were required to operate a steering wheel, gearshift, gaspedal and brake, and to navigate through twisting roads, and sudden appearancesof cars and oil slicks. Deprived smokers had 67 percent more rear-endcollisions than nonsmokers, while the smokers who had just had a cigaretteperformed even worse: they had 3.5 times the rear-end collisions as didnonsmokers. As testing progressed, and became more complex, nonsmokersoutperformed smokers by wider margins. As a smoker, I must state that I am concerned as to the findings of thisarticle. I have an exceptional memory, however, it is not quite as sharp as itonce was. I have considered quitting smoking, yet I have not yet taken anyactions toward doing so; however, I have cut down from the amount that Ipreviously have smoked, and am still progressing in this manner. This articlehas definitely forced me to reconsider my habit, as Im sure it would bebeneficial. I would advise all smokers to read this article and then evaluatetheir personal smoking habits. .u15778dbbd0e628277f270ed46bb2de95 , .u15778dbbd0e628277f270ed46bb2de95 .postImageUrl , .u15778dbbd0e628277f270ed46bb2de95 .centered-text-area { min-height: 80px; position: relative; } .u15778dbbd0e628277f270ed46bb2de95 , .u15778dbbd0e628277f270ed46bb2de95:hover , .u15778dbbd0e628277f270ed46bb2de95:visited , .u15778dbbd0e628277f270ed46bb2de95:active { border:0!important; } .u15778dbbd0e628277f270ed46bb2de95 .clearfix:after { content: ""; display: table; clear: both; } .u15778dbbd0e628277f270ed46bb2de95 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u15778dbbd0e628277f270ed46bb2de95:active , .u15778dbbd0e628277f270ed46bb2de95:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u15778dbbd0e628277f270ed46bb2de95 .centered-text-area { width: 100%; position: relative ; } .u15778dbbd0e628277f270ed46bb2de95 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u15778dbbd0e628277f270ed46bb2de95 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u15778dbbd0e628277f270ed46bb2de95 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u15778dbbd0e628277f270ed46bb2de95:hover .ctaButton { background-color: #34495E!important; } .u15778dbbd0e628277f270ed46bb2de95 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u15778dbbd0e628277f270ed46bb2de95 .u15778dbbd0e628277f270ed46bb2de95-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u15778dbbd0e628277f270ed46bb2de95:after { content: ""; display: block; clear: both; } READ: Farrington's Character Analysis from Joyce's Counterparts EssayWorks CitedHow Cigarettes Cloud Your Brain. Ponte, Lowell. Readers Digest. March 1995. Category: Science

The Spark Inside Me free essay sample

â€Å"She can’t see the paper that is in front of her face! She needs help!† exclaimed my mom through the phone. My mom echoed this line many more times throughout the months that followed. Being curious, as always, I inquired as to who my mother was always pleading about. The response I repeatedly received was â€Å"a student†. This made me even more curious, but I knew not to pry. A few months later I finally learned who it was; Rachel, a girl I knew simply as any other regular student in my mom’s class. At that moment no one knew the severity of her loss of eye sight until the disease was uncovered and the sad truth was revealed. Once upon a time, in a not so far away land the life of a princess was turned upside down. Princess Rachel’s life was reduced from a bright flame to a flickering spark. We will write a custom essay sample on The Spark Inside Me or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Out of nowhere the evil witch of Batten Disease cast a spell upon Rachel’s existence. This greatly changed her life, the lives of her parents, John and Kat, and her three siblings, Julie, London, and Boston. This disease had no signs of its coming intrusion and could not be prevented. The evil witch would invade her victims by destroying their eye sight, creating dementia, and eventually, taking their lives. In hope of being cured from this disease Princess Rachel was taken to a castle in a land far, far away, known as Boston Children’s Hospital. This is where Rachel’s knights in shining amour were waiting to save her, but sadly their quest would not be completed. Here her family received some heart wrenching news; the disease was incurable. This news reduced the light of hope they had into an ember amidst the fallen rubble. The carefree life her loved ones once knew soon disappeared along with the hopes and dreams they had for their little princess. Presently blind, Princess Rachel has never let the evil witch stand in her way. Her vibrant cheerful life she once knew has remained unchanged. Rachel remains the same perfect, positive princess she has always been. Rachel’s attitude and incredible smile is as infectious as happiness when a small child reads a fairy tale, much like the one Rachel that lives. Rachel’s positive attitude influences not only myself, but she creates a spark of hope in everyone she meets and sometimes a flame emerges. She ignited this flame in me; Rachel’s story and my relationship with her have completely changed my outlook on life. I have learned that I can do anything and when I feel I cannot I think, if Rachel is able to live with this deadly disease and still maintain an uplifting attitude, then so can I. The change I have experienced from being close to Rachel has made me a more motivated, hardworking, and determined individual. These characteristics that I have improved upon are applied to everything I do whether it be academics, theater, mock trial, or volunteer services, and I will continue to apply these qualities to everything I go in the future. Although Rachel’s life seems very dimly lit, you never know when a bright spark may come into sight. To many it seems that there could never be a happily ever after in her fairy tale, but in reality it remains unknown because the story has yet been completed. A life is still there to be lived, and a happily ever after could always appear even with the smallest glimmer of light. Maybe someday Rachel will be able to look back and see all the pages she has written for the inspirational story, that is her life.