Apples Ipad Promotional Strategy Marketing Essay

Apples Ipad Promotional Strategy Marketing Essay To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apples iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apples strategies. Apples latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apples marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the companys position. Apples market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apples latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. Environmental Analysis/PEST Analysis This analysis will help in identifying the factors that affect the organizations ability to perform efficiently in the global markets. Political Forces: The political factors affect the organizations ability to operate efficiently in foreign markets. Therefore, Apples operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and terrorism is another reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market. Economical Forces: Economical factors affect organizations ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic activity and resulted in increase of prices of law materials, which have increase the costs and ultimately the prices of products. Apple faces low demand due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz Minor, 2006). Socio-Cultural Forces: In todays business enjoinment, people belonging to different backgrounds, experiences, values and cultures work together in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting others culture and backgrounds. Apple has focused upon the cultural values of its employees as well as customers to achieve positive long-term relationships through maintaining an organizational culture which is highly flexible and culturally diverse. Technological Forces: Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004). SWOT Analysis The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market. Strengths: Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006). Weaknesses: Apple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPad was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apples products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on building strong reliable products as its brand name portrays (Borrington Stimpson, 2004). Opportunities: Apple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can enhance its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing demand for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth. Threats: The major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competitive and strong position in the global market. Moreover, Apples iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful. Marketing Objectives The objective of Apples iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in todays busy hectic life. The marketing plan of Apples iPad should consist of two major objectives that help to achieve organizational success in todays global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organizations functions which are related to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet Cavanagh, 2006). Marketing Strategy The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individuals life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market. The marketing growth strategy of Apple mainly aims to provide superior quality and innovative products and services. This strategy helps in increasing customer loyalty and building a stronger position in the global competitive markets. Innovation is the success key of Apple. In todays highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Gannon, 2009). Product Design: IPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. Ipad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device (Hall Jones, 2000). Brand Positioning: Initially, Apples iPad target market can be the professionals and businessmen who require portable easy accessible devise for their usage. And then, young customers comprising of students will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual. Promotion: Apples iPad promotional strategy will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apples latest iPad requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apples advertisement has given it more importance and this industry is flourishing through these innovative ads. Price: Apples iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits it provides. This way the consumers will consider Apples iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Borrington Stimpson, 2004). Place: Apple has to focus upon building long term relationships with its suppliers, wholesalers, and retailers worldwide because this way its supply chain management can become highly efficient. As the economic activity has slowed down, it resulted in increase in the prices of oil, which has ultimately increased the costs of production for Apple and reducing its cost effectiveness. Also, the concept of E-commerce has greatly helped Nestle to automate its systems through E-shopping and E-supply chain management. Implementation Plan Now, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Differentiation: Apples strategy of differentiation has its focus upon producing unique and innovative products for its customers which are not provided by other competitors in the global markets. The major success key of Apple is that it offers superior quality and innovative products and services to its users with prime emphasis upon innovation and design. Therefore, marketers must focus upon their advertisements that promote these five actors to influence consumer buying decisions. This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. The spread of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image b uilding in the competitive global market (Barnet Cavanagh, 2006). Focus: Apple can focus on more than one segments of the market and develop its brand image in these market segments for its latest iPad. The target segment for iPad will be the upper and higher middle-income group who want to improve their lifestyle with revolutionary gadgets. Through this strategy, Apple will be able to focus on its resources and plan towards a selected target segment for managing it effectively. To survive in global business environment is very challenging for iPad, therefore conducting thorough market research will help in achieving the core organizational objectives (Barnet Cavanagh, 2006). Evaluation and Control To meet with the intensified global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apples iPad to survive successfully. The major competitors of Apple such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet and control the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty (Gannon, 2009). Firstly, focusing upon the Strategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships. Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in todays highly global business environment. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target for iPad in future (Sana Shah, 2008).

Chernobyl :: essays research papers

Chernobyl   Ã‚  Ã‚  Ã‚  Ã‚  Chernobyl was the greatest nuclear disaster of the 20th century. On April 26th, 1986, one of four nuclear reactors located in the Soviet Union melted down and contaminated a vast area of Eastern Europe. The meltdown, a result of human error, lapsed safety precautions, and lack of a containment vessel, was barely contained by dropping sand and releasing huge amounts of deadly radioactive isotopes into the atmosphere. The resulting contamination killed or injured hundreds of thousands of people and devastated the environment. The affects of this accident are still being felt today and will be felt for generations to come.   Ã‚  Ã‚  Ã‚  Ã‚  Nuclear power has always been a controversial issue because of its inherent danger and the amount of waste that the plants produce. Once considered a relatively safe form for generating energy, nuclear power has caused more problems than it has solved. While it has reduced the amount of traditional natural resources (fossil fuels), used to generate power like coal, wood, and oil, nuclear generating plants have become anachronisms. Maintaining them and keeping them safe has become a problem of immense proportion. As the plants age and other technology becomes available, what to do with these â€Å"eyesores† is a consuming issue for many government agencies and environmental groups. No one knows what to do about the problem and in many areas of the world, another nuclear meltdown is an accident waiting to happen. Despite a vast array of safety measures, a break in reactor pipe or a leak in a containment vessel, could spell another environmental disaster for t he world.   Ã‚  Ã‚  Ã‚  Ã‚  In addition to the potential dangers of accidents in generating stations, nuclear waste is a continuing problem that is growing exponentially. Nuclear waste can remain radioactive for about 600 years and disposing these wastes or storing them is an immense problem. Everyone wants the energy generated by power plants, but no one wants to take responsibility for the waste. Thus far, it is stored deep in the earth, but these storage areas are potentially dangerous and will eventually run out. Some have suggested sending the waste into space, but no one is sure of the repercussions.   Ã‚  Ã‚  Ã‚  Ã‚  Nuclear power plants should be dismantled and replaced with safer energy generating sources.

Single Fathers Versus Single Mothers

Single Fathers The Single Fathers versus Single Mothers First Name Last Name College / University you are enrolled at Professor’s Name Subject The Single Fathers versus Single Mothers The plight of single mothers has been all too familiar in the recent years. Social services have been tailored made to cater to their needs. It is with them that our society sympathizes. Then again, we seem to have forgotten that while there is a single mother, there is the single father who suffers just the same. He is that other part of the whole.He also has his own rights, needs and story that deserves to get noticed and paid attention to. Indeed, he too matters and that is for sure. The number of single fathers in the United States registered to about 2. 5 million by the year 2007. Of the 2. 5 million, 40 % of them are divorced, 4% are widowed and the remaining 16 % are separated. Eight percent of the population rears three or more children below 18 years of age. About 14 % of this population has been not been living in their own homes.The annual income of 27 % of these families amounts to about $ 50,000 or more (Information Please Database, 2007). This has been a big population boost as way back in 1970, single mothers account to about 90 % of the single family population while single fathers only numbers to 400,000 (Gillenkirk, 2000). The American family is a lot different now. More and more fathers left to rear their children after a break up are starting to out number the single mother population, almost twice as much. More than 2 million, which is about one – fifth of the population of single parents today, are single fathers.Even though the media's portrayal of single parents still focuses primarily on single moms, working single fathers now register to about 30 % of the single parents population (Gillenkirk, 2000). For most social workers, particularly the ones involved in the welfare department and civil service find it hard to fit in quality time in thei r schedules. Most of their time is consumed by long working hours. They could not avail of night shifts to take time off from work. As a result, they seldom spend worthwhile moments with their kids (Jaff, 1983).In the social work practice, fathers are branded as the â€Å"hard to reach clients. † Most lower – class single fathers are labeled this way. Their working habits or their seeming lack of interest may be to blame. These seem to augment the bad reputation of fathers as unhelpful and impassive and almost always pass the burden of responsibility to their wives. As if to add insult to injury, home visits are scheduled during the daytime and most of them are designed primarily for the mother and children, the father, in most cases is overlooked. Arranging schedules favorable to the father barely happen.If only social work practices will include single fathers in their client's list, they are most likely to respond (Jaff, 1983). Stereotyping among fathers themselves still abound the paternal role in the world of social services. In some cases, their roles are dictated by social workers. The lack of efforts to include single fathers in social work practices are taken as a non – involvement. While there is no denying of the incidents wherein fathers are out of reach, it must be noted how ever that most of this cases happen in social work programs primarily catered to single mothers.Even though equal importance are considered and expected, single fathers are seldom if not never the major clients as far as social work practices are concerned, by default or design (Jaff, 1983). The seeming exclusion of fathers in the social work practice was founded on either conceptual or organizational reasons. The irony is that most children in placement came from families with unhealthy father – child relationships. Sadly, making up for such loss never happens. While the importance of incorporating the father's role in such programs is slowly gaini ng recognition, what is ideal does not always exists in reality, though.Still, there is a decline in terms of partnership and fathers barely get the accommodation they deserve (Jaff, 1983). This kind of development is much awaited by the social work practice in general, particularly the children involved. They know too well that there is a large possibility of ignoring the father as an important client. Countless reasons contribute to this scenario. Nevertheless, fathers are not valued nor are they assisted at the very least in the field of research and social work practice. He is deemed to be the challenging rather than partner in delivering social work practices.The father’s role is of equal importance with that of the mother. If only outreach programs are incorporated, working hours is not a matter and if only cultures are respected, fathers can turn to social work practices whenever he needs a helping hand (Jaff, 1983). In the world today, the father’s role and pro blems as a client in the social work practice, commands a second glance. This is especially true now that women’s rights and roles are redefined. The father and the mother are now treated as two separate entities, thanks to the dictates of the modern world.Moreover, testing family roles is more acceptable today than ever before. Maternal as well as paternal roles are gaining it most deserved attention (Jaff, 1983). The issue of the father's rights as a partner in social work practices is one thing. It has never been so important to be reminded that efficient child welfare practices must be delivered. Both parents need to be involved as they form part of a whole. After all, the process starts with them. Biological or psychological, a parent's participation is crucial.It can make or break the whole child welfare practice no matter how noble the aim can possibly be (Jaff, 1983). A century ago, fathers left home in search for a job to sustain his family. Back then the father is t he breadwinner, a place that held a stable footing for a while. Undoubtedly, over the years, men have endured countless struggles to stay true to this assumed role in the family. Nevertheless, at the turn of yet another century, the male of the species being the sole providers remained to be the standard (Shaklee Year).However, such standard has been challenged by current changes in the family set – up for the past couple of years. An increasing number of married women are beginning to enter the employment scene. This includes mothers of young children. With this thing happening now, are fathers as breadwinners nearing extinction? (Shaklee Year). As mothers begin to enter the work force, the fathers are compelled to pay a price. Husbands of employed mothers appear to suffer mental anxiety and distress more as compared to husbands of stay – at – home moms. There are men who see themselves as a deficient provider.While women's liberation has done good things to th e female of species, it has abandoned the conventional concepts of machismo and fatherhood. In effect, it posted a challenge to the prototype of a man as a sole provider (Shaklee Year). The role of the father as a breadwinner may soon come to an end. Differing trends could be the reason for its downfall. Separating oneself from a certain role is a good recourse especially when conventional roles are at stake. Since the marrying age of men is getting high, they are most likely to father relatively few children.Moreover they would most probably file for divorce sooner or later. This trend includes children born out of wedlock, whose fathers’ participation is almost negligible. In addition, children out of wedlock who seldom receive support from them fathers are part of this trend. The amount of quality time shared by fathers and his family has gone down by 43 % from 1960 until 1980. These fathers have separated themselves from family life primarily because of the recent redefin ition of the father’s role in the family (Shaklee Year). The reverse of the process may be echoed by the second trend.This can be characterized by men’s view of their involvement in the family life as a measure of happiness. The average American father would trade job promotion for quality time (Shaklee Year). It took us how many years to be able to weigh against this reaffirmation the role of the male species in the family today to his role back when the days were young. The year was 1800’s when the strong male image came to life. The father’s role in child development and family life is vital as far as the home, being the focus of the work is concerned.However, when work leaves home, fathers become insignificant in the aspect of child development. As mothers grace the employment scene, the father’s role in the children’s lives are stressed like never before. Initially, fathers may not be comfortable to assume this role since they are not u sed with this kind of set – up. Though they may not see their fathers like themselves, they can very much resemble the role their great – grandfathers used to play at home (Shaklee Year). Today, a growing number of men are beginning to value a world beyond work and success.Things then known to be the measures of life’s worth. Now, they know that there is certainly nothing more of value than witnessing the first few gaits of their child, that sweet kiss on the cheek, the seemingly complicated art of tying a shoelace, that clip perfectly placed on her head or his boy’s first attempt to shoot that ball. These are the things can never be replaced by any amount of compensation for a job well done. Though it can never be well articulated in words, that sense of satisfaction can surely get any single father through the pains of his fate.The times when a father is able to watch a child grow and actually be there for him from the minute he begins to defy gravity u ntil such time when he can very well take care of himself are the very moments when the much needed strength may be drawn from. These are the things that can make loss and custody battles a little bit more bearable than it actually is (Gillenkirk, 2000). The very same things that remind him that after all, everything will be worth every pain endured and tear shed along the way. References Gillenkirk, J. Fathermag. com. (2000, November 4).A Revolution in American Fathering. Retrieved February 18, 2008, from http://www. fathermag. com/107/fathers/ Information Please Database. (2007). Fathers by the Numbers. Retrieved February 18, 2008, from http://www. infoplease. com/spot/dadcensus1. html. Jaff, E. D. (1983). Fathers and Child Welfare Services: The Forgotten Clients. Laurence Erlbaum Ass, 129 – 37. Shaklee, H. CCC. (Year). Fathers in America: 100 Years of Change. Retrieved February 18, 2008, from http://www. agls. uidaho. edu/ccc/CCC%20Families/Research/fathers. htm

Essay on Rip Van Winkle - 1682 Words

The characters in Rip Van Winkle and Young Goodman Brown written respectively by Washington Irving and Nathaniel Hawthorne leave their individual communities and return with radically different perspectives (of their current lives) that change their attitudes and way of life in the remaining of their lives. Both stories are set in early American villages, Young Goodman Brown takes place in the 1700’s New England puritan settlement while Rip Van Winkle takes place over 100 years later in an English colony in eastern New York. Both authors were very clever to use different historical context to illustrate cultural aspects of early American societies in order to make the reader aware of how big of a role gender, politics and religion where to†¦show more content†¦Faiths pink ribbons are a symbol of her virtue, innocence, and purity. The image of the pink ribbons falling from the sky marks the start of the radical transformation of Brown’s feelings towards his wife Faith and his former self towards his society. When Brown returns from his night (dream) in the forest his reaction towards Faith is as if she was a repulsive stranger and is no longer the loving wife he held with high respect and in a pedestal. The story ends with Faith and Brown’s children following Brown’s funeral procession. In the beginning of Rip Van Winkle, Rip is portrayed as lazy husband who would do anything for others except his own husbandly duties. Rip Van Winkle’s wife, Dame Winkle, who is nothing like her husband goes around doing her wifely duties, as a wife and mother, regardless whether her husband Rip meets her needs. Despite been such a likeable person to his friends and neighbors, Winkle makes his wife’s life complicated. Dame Van Winkle is the typical wife that takes care of the obligations she has at home while Rip refuses to be productive around the house. The story emphasis’s how relentlessly Dame nags Rip. However if Rip had assumed his share of household responsibilities perhaps Rip might not have felt an impact. Dame’s life is further complicated by the absence of 20 years of her husband. When Rip returns Dame is dead and he is taken in by his daughter who replaces the maternal role that his wife (dame) hadShow MoreRelatedEssay on Rip Van Winkle1664 Words   |  7 Pages Rip Van Winkle In the late 1700s and early 1800s, literature began to show it was changing thanks to the newly formed democracy in America. As is the case with any young government, many different interest groups arose to attempt to mold the government according to their vision of democracy. Washington Irving, a native New Yorker born in 1783, grew up in a world engulfed in these democratic ideals. He grew up to be, as many would grow up in this atmosphere, a political satirist. This satiricalRead MoreCommentary On Rip Van Winkle 946 Words   |  4 PagesWashington Irving uses humor throughout his short story, â€Å"Rip Van Winkle.† His humor is of a primarily satirical nature. This story is about a man who is fooled by a stranger and falls asleep for twenty years. The man awakens to a world that is completely different. Irving’s satire exists within the details of the ensuing plot; his wit is clever and subtle throughout. Overall, one can examine and analyze the many scenes of â₠¬Å"Rip Van Winkle† that consist of Irving’s intriguing sense of humor. IrvingRead MoreAnalysis Of The Book Rip Van Winkle 1868 Words   |  8 Pages For the latter part of the last two centuries, generations of people around the world have read or heard of the tale of the man who slept for two decades known as â€Å"Rip Van Winkle†. 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